Truck Pooling App & Website

Problem Statement

People traveling long distances struggle to find trustworthy places to stop, rest, and stay. Information about accommodation, parking, food, and roadside facilities is fragmented across multiple sources, making it difficult to quickly determine whether a place is safe, reliable, available, and suitable for their specific needs.

This is particularly challenging for truck drivers, whose requirements often include secure truck parking, vehicle-friendly facilities, showers, food, and overnight accommodation.

The result is unnecessary searching, uncertainty, detours, and compromises during an already demanding journey.

Goals & Success Criteria

1. Simplify booking:
   Make it easier and faster for travelers to discover, compare, and book transportation and accommodation that meet their needs.
   
   

2. Build trust & safety:
   Give users confidence through verified drivers, transparent information, reliable reviews, and secure transactions.
   
   

3. Improve value & comfort:
   Help users find affordable options without compromising on comfort, convenience, or essential amenities.

Research & Insights

To understand the challenges people experience during long-distance travel, we conducted interviews with two key user groups: travellers and truck drivers. The conversations focused on how they plan journeys, find transportation and accommodation, evaluate options, and make decisions while on the road.

The interviews revealed that participants often had to balance convenience, safety, cost, and comfort when making travel decisions. They also highlighted several gaps in the existing experience.

Key findings

1. Booking should be simple and convenient

Participants wanted a straightforward way to search, compare, and book transportation and accommodation without having to switch between multiple platforms.

They valued:

• Simple search and booking processes

• Clear availability and pricing

• Relevant filters and preferences

• Easy access to booking details

• Minimal steps to complete a reservation

Insight:

Users want to spend less time managing the logistics of their journey and more time focusing on the journey itself.

2. Safety and reliability influence every decision

Safety emerged as an important consideration, particularly when users were unfamiliar with a driver, vehicle, accommodation, or location.

Participants wanted greater confidence through:

• Verified driver profiles

• Ratings and reviews

• Clear vehicle information

• Transparent pricing

• Secure payments

• Reliable booking information

For truck drivers, safety also extended to their vehicle and belongings, making secure parking and trustworthy roadside facilities particularly important.

Insight:

Users need more than an available option—they need enough trustworthy information to feel confident choosing it.

3. Comfort becomes increasingly important on long journeys

Long-distance travel makes basic comfort and rest facilities significantly more important. Participants wanted accommodation and stopping points that allowed them to rest properly and continue their journey comfortably.

Important considerations included:

• Clean and comfortable accommodation

• Rest areas

• Food and refreshments

• Showers and other essential facilities

• Convenient locations along the route

• Suitable and secure parking for truck drivers

Insight:

For long-distance journeys, accommodation and roadside facilities are not simply conveniences—they directly influence the quality and sustainability of the journey.

Define

The research helped us translate broad observations into specific user needs and design priorities.

User Needs

• A simple way to discover and book transportation and accommodation.

• Reliable information about drivers, vehicles, accommodation, facilities, pricing, and availability.

• Greater confidence when choosing unfamiliar drivers and locations.

• Options that balance affordability with comfort.

• For truck drivers, suitable stops with secure parking and essential facilities.

Key Pain Points

Fragmented planning
Users often have to search across multiple platforms to organize their journey.

Lack of trust
It can be difficult to determine whether a driver, accommodation, or roadside stop is safe and reliable.

Difficult comparisons
Users may struggle to compare options based on price, comfort, facilities, location, and suitability.

Different requirements
Truck drivers have additional needs around parking, vehicle access, rest, and long-haul schedules.

Information Architecture & User Flows

Based on the research, the experience was structured around four core stages:

Discover → Evaluate → Book → Continue the journey

Primary User Flow

The happy path focuses on helping a user find a suitable option and complete a booking with minimal friction.

Wireframes & Exploration

With the core journey established, I explored different ways of presenting search results, route information, accommodation details, and booking actions.

The goal at this stage was not visual polish, but to determine the most effective structure and information hierarchy.

Final Design

The final experience brings together the research findings, user flows, usability feedback, and visual language from the defined brand guidelines.